At Myleene Klass Dresses, we are committed to protecting your privacy. This policy explains how we collect, use and protect your personal data.
Who We Are
For the purposes of data protection law, the data controller is Myleene Klass Dresses Ltd, 1 Fashion Street, London, F1 5SH.
We are registered with the Information Commissioner’s Office (ICO) with registration number ZA987654.
How We Collect Your Data
We collect data about you in three ways:
- Directly from you. This includes data you give when you:
- Create an account on our website
- Place an order on our website
- Sign up to our newsletter
- Take part in competitions, surveys or promotions
- Contact us via phone, email or otherwise
- From third parties. We occasionally receive data about you from third party sources, including:
- Analytics providers like Google
- Advertising networks
- Search information providers
- Automatically. We collect some data automatically through website and email interaction. This includes:
- Device information like IP address, operating system and browser type
- Date and time website pages were accessed
- Email open rates
- Website navigation and clicks
What Personal Data We Collect
The data we collect depends on how you interact with us. Data collected can include:
- Contact details – name, email address, phone number, billing and delivery address
- Purchase information – transaction history, order information
- Account information – username, profile information, order history
- ** Communications** – conversations over phone, email, live chat
- Website interaction – browser type, clicks, page visits
- Marketing preferences – preferences for receiving marketing
- Survey responses – information you share in surveys
- Competition entries – information you provide for competitions
- Social media – interactions on social media platforms
We only collect personal data that’s necessary for agreed purposes. We don’t sell or share your data.
How We Use Your Data
We only use your data for legitimate business interests, which include:
- Providing products and services – processing orders, delivery and customer service
- Marketing communications – contacting you about products you may like
- Recommendations – suggesting products we believe could interest you
- Personalisation – tailoring content like promotions
- Analytics – understanding customers and improving our website
- Fraud prevention – detecting and preventing fraud or crime
- Legal compliance – complying with regulations and law enforcement agencies
We only process your data when we have a lawful basis, including:
- You’ve consented for us to use your data in a specific way
- It’s necessary to fulfil a contract with you
- We have a legal obligation
- It’s in our legitimate business interests
Sharing Your Data
We sometimes share your data with trusted third parties. This includes:
- Service providers – companies helping us operate our business like website hosts, fulfilment centers and payment processors. Service providers are only allowed to use your data to provide services on our behalf.
- Law enforcement agencies – we may be required to share data to comply with regulations or assist investigations.
We will never share your data with third parties for their own purposes.
Transferring Your Data Globally
As an online business, data we collect may be transferred across borders. This includes transfers between countries within the UK, EU, US and other countries around the world.
Whenever we transfer data internationally, we use approved safeguards to protect your rights. This includes:
- Only transferring to countries deemed as having adequate data protection laws
- Using approved transfer mechanisms like Standard Contractual Clauses
- Ensuring robust security measures are in place
How Long We Keep Your Data
We only retain your personal data for as long as needed for agreed purposes. This includes:
- Account information – kept while you have an active account
- Orders – kept for 7 years after the order for warranty, returns, audits and accounting
- Marketing preferences – kept for 3 years after you opt-out or your last engagement
- Correspondence – kept for 3 years after our last interaction
- Analytics – kept for 38 months
When data is no longer needed, we securely destroy or anonymize it.
Your Data Rights
You have rights over your personal data under data protection law. This includes rights to:
- Access – you can request copies of your personal data
- Rectification – you can ask us to correct inaccurate or incomplete data
- Erasure – you can request we delete your personal data
- Restrict processing – you can ask us to restrict processing if your rights outweigh our legitimate interests
- Data portability – you can ask for machine-readable copies of your data
- Object – you can object to processing for direct marketing or scientific/historical research/statistics
- Withdraw consent – you can withdraw consent any time, if processing is based on consent
To exercise your rights, contact us at [email protected]. We aim to respond within 30 days.
You also have a right to lodge a complaint about data practices to your local data protection authority.
Our Cookie Policy
We use cookies to optimise your browsing experience and provide web analytics. Cookies are small text files placed on your device.
Our cookies policy outlines the cookies we use and why. You can adjust cookie settings in your browser settings. Restricting cookies may impact your experience of our website.
How We Protect Your Data
We take data security seriously and use appropriate tools and processes like:
- Encryption
- Access controls
- Policies and procedures
However, the internet can never be 100% secure. We do our best to protect your data but can’t guarantee security.
Third Party Links
Our website may contain links enabling you to visit other websites. If you click a third party link, you will be directed to that site. We don’t control these third party sites. We suggest checking site privacy policies for more information.
Children’s Privacy
Our website is not designed for children under 16. We don’t intentionally collect or process data of children under 16 without parental consent. If you believe we hold data of a child, please contact us to request erasure.
Changes To Our Policy
We may change this policy occasionally. When we make significant changes, we will let you know or undertake to seek your consent if required by law. We suggest you check our policy page periodically for the latest version.
How To Contact Us
Please contact us if you have any questions about our privacy policy or data protection practices:
Email – [email protected]
Phone – 0207 555 1234
Post – Data Protection Officer, Myleene Klass Dresses Ltd, 1 Fashion Street, London, F1 5SH
Thank you for trusting us with your personal data. Our goal is to always use it responsibly, securely and ethically.